About us

SameSame.com.au is Australia's #1 gay and lesbian lifestyle website.

Same Same is the focal point for gay Australia online, using the latest technology to connect the community with each other in a positive and refreshing way. Same Same shapes and leads gay Australia by reflecting the views and attitudes of the scene in represents.

Same Same’s content is driven by an army of passionate contributors who keep the site humming. As well as contributed content, Same Same is home to user generated content through lively forums, social networking tools and member profile pages.

We believe that the Australian gay and lesbian community is one of the most vibrant in the world and we want the online world to reflect this. Our thriving community is very important to us and we want to help it grow as strong as it can.

Same Same is a member of the Sound Alliance. One of Australia's most innovative new media companies, the Sound Alliance are the creators of some of Australia’s most well loved online communities including inthemix.com.au, FasterLouder.com.au and more.

Advertising with us


SameSame.com.au is Australia's #1 gay and lesbian lifestyle website.

Same Same is a truly national gay and lesbian website that is fully customised to each state and teeming with activity most hours of the day. When you advertise to this audience you're communicating with a passionate gay and lesbian community. 

With over 100,000 unique browsers visiting the website, Same Same has become an essential ingredient in the marketing mix of many brands.

What Opportunities are available

Whatever your needs, Same Same can tailor an advertising, editorial and promotion package to suit your exact budget and requirements. From a fully integrated section sponsorship to email marketing, banner advertising, competitions and SMS, we have a full range of offerings to suit most business types.

Want to find out more, request a media kit or book a campaign?

For answers to your questions, to request a Rate Card or to book your online campaign contact the Sound Alliance

Our Community

Join Same Same

Would like to become a member of Same Same? If you would like participate in our busy forums, create your own profile page, post a comment or heart an article you must become a member of the SS community. It's a simple process and you can get started by clicking here.


Would you like to become a Same Same subscriber? Each week we send out a newsletters bringing all the latest gay and lesbian news to your inbox. We also send details of major promotions and giveaways to our email subscribers - so if you'd like to join up click here.


We are always on the lookout for new people from around the country to get involved and help us build Australia's best GLBT community. We are especially looking for writers and photographers with initiative, passion and creativity. Some have started with little or no experience, others just find it a great place to have their work seen by thousands of readers every day. So, if you think you've got the passion to get involved, why not sign up as a contributor today! Click here to fill out an online application form.

Send Us News

Here at Same Same we pride ourselves in being the first with breaking news, but if you know something we don't please fill in the form here so we can tell the world. You can send us your news, a media release or just a few paragraphs on something interesting in your home town. Please include information about 'who you are' and 'how you know' so we can verify the story!

Promote your event, artist or product

Editorial Support

If you would like us to help promote your event through editorial, feel free to get in touch with our editorial team simply fill out a request for here.

Submit a Competition

Competitions are a great way of promoting your event, product or service. They're offered free to advertisers on Same Same as part of our package options. If you'd like to find out more simply contact our sales team here.