Advertise on Same Same

SameSame.com.au is a new national gay and lesbian website that takes you inside out Australia. Advertising on Same Same is one of the most effective ways of getting your message across to the consumers who matter.

What Makes Same Same Different?

  • National.
    Same Same is a truly national gay and lesbian website that is fully customised to each state. This means if you are in Melbourne you only see content that is relevant to Melbourne. Advertising can be tailored to specific states or to a national audience depending on the message.

  • Accessible.
    Anyone can access Same Same from any computer anywhere within Australia at any time. There is no need to wait for the latest issue to be printed and distributed.

  • Effective.
    Online advertising is an incredibly powerful way of building brand awareness and getting your advertising message across. When a Same Same member comes online, they are actively seeking out information on the screen and pay it more attention that any other media.

  • Community.
    Unlike any other medium, Same Same is a community that is teeming with activity most hours of the day. When you advertise to this audience you're communicating with a passionate gay and lesbian community.

  • Real Time.
    Same Same is updated daily, sometimes every hourly, to drive visitors back for repeated visits. This means that members have more opportunity to see your promotion.

  • Flexible.
    You can change the creative anytime during the campaign with little fuss, meaning it's easy to get the latest information out there.

  • Immediate.
    News, features and advertising campaigns can be turned around within hours, unlike traditional print media.

  • Measurable.
    We will email you a detailed break-down at the end of your campaign listing how many people saw your advertisement, and how many click-throughed. A click-through is when a consumer sees your ad and clicks on it to go through to your website, or to a page on Same Same like a What's On listing or a link to buy tickets online.

  • Added Options.
    There are lots of other ways that advertisers can be integrated into Same Same. From creating a super group to writing feature articles, sending out emails to online competitions, speak to us about how we can tailor a promotion just for you.
For answers to your questions, to request a Rate Card or to book your Online campaign contact the Sound Alliance

Flash Banner Notes

When producing Flash creative for use on SameSame.com.au, it is important to keep these points in mind:
  • The absolute maximum filesize for FLASH creative is 49K

  • The final Flash file (.swf) must be exported as Flash version 4, 5 or 6 (we do not accept 3 and below, or 7 and above)

  • When submitting the final FLASH file (.swf), you MUST include a DoubleClick compatible 'clickTag' embedded in the file (see below)
Embedding a 'clickTag'
For the most part, the movie is made just like any other movie. Any animation or ActionScript that you would normally use can be used. The only difference is the settings for click through actions. Make sure the following parameters are set when the ad clicks over to a site:
  • clickTag is used in the URL

  • the URL box is set for an expression

  • the target window is set to _blank
Please note: This method will only work with Flash 4 or higher creatives. As Flash 3 creatives do not have the necessary features we do not accept creative created with Flash 3 or lower. All .

SWF files should be compiled to be compatible with the Flash version 6 player or lower.

Entering/Creating the Click-thru URL For Flash MX / Flash 6
  • You must make these changes to your Flash File (.fla extension).

  • You should create a Flash 'button' to sit on top of your design elements. Edit the properties of the button to appear as follows below.

  • The code below will allow our ad serving software to dynamically assign a click-through URL for your campaign. The code should be added to the 'on (press)' action.

  • Use the url clickTag, you must make sure expression is checked, or this will not work correctly.

  • In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window. See picture below.

    Setting the clickTag properties for FLASH 5 / 6 / MX


Entering/Creating the Click-thru URL For
Flash MX 2004 / Flash 7
  • You must make these changes to your Flash File (.fla extension).

  • The code below will allow our ad serving software to dynamically assign a click-through URL for your campaign. The code should be added to the 'on (press)' action.

  • You should add this code as the script for the flash button you create to sit on top of all your design. The full text of this script is (you may copy & paste):

    on (release)
    {
        if (clickTAG.substr(0,5) == "http:")
       {
        getURL(clickTAG);
       }
    }

  • Use the url clickTag, ensure there are no quotes around the word (to specify it as a variable, rather than a literal string - see example below).

  • In order to have a new browser window open when clicking on the banner, choose "_blank" as the getURL function calls second variable, ensure it is surrounded by quotes.

    Setting the clickTag properties for FLASH MX 2004 / 7



Still not sure?
Check out Macromedia's site

  • Advertise on Same Same
  • Flash Specifications