iSnack 2.0

[ToraHymen]

The new Vegemite is being called iSnack 2.0 - because it's the next generation Vegemite.

http://www.news.com.au/story/0,27574,26128916-421,00.html

Who else thinks that name is ridiculous?

[Musti]

wow, very lame name. I think they just killed it..

[Light-Bearer]

I still think " Skiddy-Mite" would have been an appropriate name.
Considering what it looks like when you spread it.

[honey-prawns]

what a fucking terrible name.

[synergism]

Quote from the guy who thought up the name:

""It was all a bit tongue-in-cheek, really. The 'i' phenomenon and web 2.0 have been recent revolutions and I thought the new Vegemite name could do the same.""

Only a geek would get what he's talking about.

I blame Apple for getting this world into the mentality that anything that starts with an 'i' must be inherently hip and cool with the crowd.

[TheOldie]

Fucking toss of a name.

Lets see if it fails.

[Phazz]

Wtf

[jimmy_]

http://www.youtube.com/watch?v=yqN6749QqtA

[Asherbella]

The name iSnack 2.0 doesn't stimulate my appetite.
Who the hell wants to eat a piece of software?
Epic fail.'They tried to go with the 'cool kid' angle.
This is food, not a bloody arcade game...

[gnosis]

Genius marketing, give it a horrible name and everyone talks about it.

[Asherbella]

Lolly Gobble Bliss Bombs

[Asherbella]

Genius marketing, give it a horrible name and everyone talks about it.
Lady Ga Ga.

[timbo84]

ifail

[timbo84]

http://www.youtube.com/watch?v=yqN6749QqtA

Where do I get me one of those??!!

[jimmy_]

iTunes store.

[Tim D]

Worst. Name. Ever.

Sounds like it was named by my dad.

[Musti]

iSamesame

[Phazz]

iSuck

[Asherbella]

iSnack, ball sac, 2.o,
iSnack name really blows...

[gandolf69]

As someone who's eaten Vegemite all my life this new name sucks, sounds like technology meets the trendy 2 or 3 point concept. I WONT BUY IT GUYS.

[bodyrocker]

CRAP! Love the new product but crappy name. Shoulda just been Cheesemite!!!

[Cameron M]

this is the man responsible...

http://images.smh.com.au/2009/09/27/755945/robbinscrop-200x0.jpg

[jimmy_]

Burn him at the stake!

[Nevarro]

Bloody Americans!

[Anthony Mahera]

Gee not very original is it??
I would have liked a real Aussie theme to this great aussie product (ooppsss american product).

How about Dingo dung wit cheese :D

[jimmy_]

The winner said "To think that I could go down in Australia's history is overwhelming."

He could maybe go down in Australia's history as the biggest douche?

[gnosis]

Something I saw on Twitter:

"I said: 'do you speaka my language?'. She just smiled and handed me an iSnack 2.0 sandwich"

[marky markywicz]

The same thing happened when the pharmaceutical company behind MYCOC was looking for a name several years ago and opened it up to a competition not unlike the vaginamite one.

Caused an up roar at the time.

MYCOC was almost called COCFORME however, it was considered too long!
something easier to swallow was in order it seems.

A young advertising executive from Boise Idaho who also named the Australian bionic ear implant company Cochlear won the competition to name MYCOC after he heard about the competition on his local radio station.

[jimmy_]

Something I saw on Twitter:

"I said: 'do you speaka my language?'. She just smiled and handed me an iSnack 2.0 sandwich"

Haha doesn't really work does it.

[Anthony Mahera]

MYCOC was almost called COCFORME however, it was considered too long!
something easier to swallow was in order it seems.

hahaha :) Sounds french....... pretty hot hehe

[FreedomPetal]

http://www.youtube.com/watch?v=yqN6749QqtA

HAHAHAHAHAHAHAHAHAHA

[jimmy_]

Don't laugh Petal, we all know you have one in each colour!

[Barrin]

I'm no lawyer but wouldn't Apple have some intellectual property claim over the 'i' concept?

[jimmy_]

iDon'tknow

[Nevarro]

Apple made i popular and have copyright on the names that they use such as "ipod" and the like but it simply stands for Internet which makes this name completely ridiculous.
I mean seriously Internet snack 2.0

but given that its creation was to get the Yanks to buy the product as traditional Vegimite doesnt sell in the States, it will propably go down a treat along with all things i

[Asherbella]

Most foreigners (especially Americans) love huge lashings of peanut butter & they treat Vegemite the same way, thinking with an 'up-size is better' mentality. Then they wonder why Vegemite is too strong to stomach. There needs to be some kind of awareness campaign teaching foreigners the art of spreading Vegemite responsibly. Tee hee! You only need a schtikl of Vegemite, no need to hoist a big slab on the knife.

[Nevarro]

and they wonder why they are so freaking fat?

everything is super sized high fat deep fried and covered in bacon and cheese

[Nevarro]

and they wonder why they are so freaking fat?

everything is super sized high fat deep fried and covered in bacon and cheese

Photo fail :(

but click on it ...its funny!

[Phazz]

I think i'd rather see it called a yeast infection than iSnack2.0

[Tim D]

http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/

The story even references this forum thread!

[marky markywicz]

That's what's brought all the extra traffic to the site today!
most of the afternoon many pages will not load and the message high volume of traffic keeps appearing.

[ammonite]

lol @ this thread

[gandolf69]

All they needed to say was VEGEMITE WITH CHEESE, but instead this new flaming trendy concept with the I in it. Lets hope nobody buys it, cause i wont be.

[Asherbella]

Cheesy-Mite.
Vege-Cheddar.
Staring at them in the face.
Opportunity for a good name totally wasted.

[timbo84]

http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/

The story even references this forum thread!

"Homosexuals hated it"

bahahaha! I love it!

[Dsquare]

Well screwing around with Vegemite is blasphemy in the first place. It doesn't matter what name they give this work of the devil, they're all gonna burn in hell anyway.

[bellsforher]

vegimite with added cheese. Nope, that isn't winning me over. Sure i saw some of that being thrown up in District 9 today...ergh.

btw, you can copyright anything these days. Yves Klein copyrighted his special blue paint colour, Cadbury owns that particular shade of purple......I am working on my own musical note that never existed before (patent pending).......

[camiseta]

I have never tasted vegemite..... don't think I will start at this late stage.

[Mighty_Magpies]

iSnack 2.0? Sounds like some kind of digitally created biscuit :confused:

[Christian Taylor]

wow. i love that they got 40000 entries and they still couldn't come up with a good name. what a FAIL. why are they changing it anyway? why give away that branding and the years of attachment that consumers have to it?

lame.

[Anthony Mahera]

I have never tasted vegemite..... don't think I will start at this late stage.

:eek: You don't know what your missing out on Mr! It's soooooooo goooood :D

[Tim D]

Success?

http://www.smh.com.au/business/isnack20-fury-prompts-naming-rethink-20090930-gbwt.html

[Asherbella]

Cheesy-Mite or Vege-Cheddar would be my contribution.
If anyone at KRAFT is reading this, please consider these two name options.
Thanking you.

[gandolf69]

See people power does work afterall (its looking that way)

[timbo84]

Success?

http://www.smh.com.au/business/isnack20-fury-prompts-naming-rethink-20090930-gbwt.html

See people power does work afterall (its looking that way)

Call me a sceptic, but I wouldn't be surprised if it was aaaaaaaaall an istunt.

I mean it got us talking about it, didn't it?

[TheOldie]

:eek: You don't know what your missing out on Mr! It's soooooooo goooood :D

Only use it in my rissoles ! secret ingredient :)

[TheOldie]

Call me a sceptic, but I wouldn't be surprised if it was aaaaaaaaall an istunt.

I mean it got us talking about it, didn't it?

Agree.

Reckon its all a stunt. Pick a stupid name that will hit the forums like crazy and have people discussing it and then shrug at the supermarket , pick it up and put it in their basket.

[Asherbella]

Big waste of money & yeast extract if it was a stunt.
Huge risk they took.

[gandolf69]

What they should have done is narrowed it down to Top 5 and then let the people decide, Ash i do like Cheesy-Mite as it says what the product is and gives us Vegies the choice DO WE WANT TO BUY VEGEMITE OR CHEESY-MITE as our spread?

Sometimes the more simple concepts work better than complex work.

[timbo84]

Big waste of money & yeast extract if it was a stunt.
Huge risk they took.

I'm talking the releasing of the dodgy name being a stunt, not the new product.

:)

[Asherbella]

Oh, so they haven't printed the labels & packaged on a commercial scale yet?

[mjm078]

I think Bakers Delight have the name "cheesymite" sown up with their Cheesy Mite scrolls.

I have tried it (iSnack) and being a vegemite fanatic (I like it lathered on toast) its pretty tasteless to me - I would have called it vegelite simply based on the lack a flavour.....

With a name like iSnack 2.0 it won't be a seller.....i give it 6 months

[gandolf69]

Its just been confirmed KRAFT have dumped the name and once the supplies have finished the search for the new name will begin, its just been confirmed only days after being announced.

[Phazz]

They should call it human bile in a jar.

[Phazz]

Meanwhile, i'm starting to suspect this is a ploy by Kraft to get some free publicity. New Coke anyone?

[TheOldie]

Congratulations Tora !

they have pulled the name today !

back to the drawing board. Oh and sack the marketers.

[warbboys]

Bought it tried it, should be called tossermite, invented by tossers, named by tossers tastes like shit so i tossed it out

[rudeboy86]

Should have been called:

Mouldy Dick Cheese

[gandolf69]

Well they've decided to name the final 6 names for this new Vegemite comp, heres the finalists
The options will all be branded as Vegemite, with a choice between these six added tags: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild.

I'll go with Cheesybite, what you peeps?

[bellsforher]

er....they all sound like products you'd find in a sex shop to me. In the lotions and creams section......

I'm with you, gandolf, Cheesybite has the best (and least suggestive!) ring to it

[timbo84]

http://www.youtube.com/watch?v=V7aM-VH9eS0

[benjamin fairhurst]

haha aaaaaaaaaaaaaaaaahhhhhhhhhhhhhhhhhh fuck me its funny the name an all but serously im glad there changing it lolzzzzz

[Light-Bearer]

I reckon it should be called "frommage Noir"
and come in fancy jars.

[benjamin fairhurst]

or simply vegimte and cheese

[bellsforher]

Or take a tip from "The Castle" and just call it "Waddya call this again Luv?"

[gandolf69]

The new name is now confirmed as CHEESYBITE, Kraft confirmed the new name today and expect to see the new product on the shelves next week.

[rudeboy86]

I stand by my idea...

[pho3nixphir3]

yeah, iSnack is a tool of a name. the outrage after it was released was hilarious though. but seriously, it has that...you know how when parents pronounce facebook, myspace and youtube and other 'modern' inventions? it has that awkward and unfamiliar tone?

yeah, this name reeks of that tone.

asher, i had the same idea- cheesymite. simple. why would they even bother putting it out there for people to vote, it's such a simple concept. but cheesybite is fine by me, ANYTHING but what they originaly decided. bleurgh.

[rojath]

haha i've been googling to find a place to buy isnack and I found a site that's selling it!

I also found this thread when i was googling so i thought i may aswell sign up and post the link.

link:
http://insack2.com.au

[sTaRiA]

Welcome rojath