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The reason why she's "branding" is because that is the only way this woman is ever going to make money from the music industry. Evidently, if she didn't write the song and she's never kissed a girl, the cashola goes directly to the song writer and the producer.
It's sad that the music industry still invests its money in people with no obvious musical talent! Would a hospital invest money into a person who'd never gotten their degree in medicine? [I know it's a far fetched call but the comparison exists even though!]
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