Image for SBS refuses to play anti-marriage equality ad during Mardi Gras show

SBS refuses to playanti-marriage equality adduring Mardi Gras show

SBS has flatly refused to show a controversial fear-mongering advertisement for ‘traditional marriage’ during tonight’s broadcast of Sydney Mardi Gras Parade highlights – and the maker of the ad is very annoyed about it.

Shown here, the ad warns that allowing same-sex couples to marry will “force a child to miss out on a mother or a father.”

Australian Marriage Forum lobby group President Dr David van Gend, who appears in the ad simply billed as a ‘family doctor’, explained in an email to his supporters yesterday: “Our ad was booked and paid for to be shown tomorrow night during the SBS delayed broadcast of the Parade – but only yesterday our agent received this message from SBS management:

“We choose not to run this TVC for the Marriage Forum during the Mardi Gras telecast.”

“No explanation,” says a rankled van Geld. “As I see it, this is a case of censorship by a public broadcaster of even the mildest expression of ‘unacceptable opinion’ on same-sex marriage. That is a disgrace.”

The advertisement was seen on channels 7 and 9 last night. It’s not known how widely it will be shown on network television in coming days – the Australian Marriage Forum is now suggesting its supporters share the clip on YouTube to help “spread the word.”

The fact that it won’t be shown during the Mardi Gras coverage is clearly a blow to the lobby group, since the YouTube description shows it was produced specifically as a reaction to the annual LGBTI festival.

Since the ad was unveiled yesterday, it’s been widely damned and discredited, and there’s even a change.org petition calling for its removal from any future ad breaks. The NSW Gay and Lesbian Rights Lobby says you can also lodge a complaint to the Advertising Standards Bureau.

Maya Newell, who was raised by two women in Sydney, says she’s “deeply hurt” by the Australian Marriage Forum TV campaign.

“I’m a child of two lesbian mums who have been in a committed, loving relationship for over 30 years,” she explains.

“What kids need are parents who provide love, security and support, not two parents of the opposite gender.

“Even though they haven’t been able to marry, same-sex couples have been raising children well for decades. I wish the Australian Marriage Forum would talk to the kids of same-sex couples before they decide to speak for us.”

SBS ONE’s coverage of the 2015 Sydney Gay and Lesbian Mardi Gras Parade is broadcast tonight (Sunday 8 March) at 8:30pm.

Top photo by Hamid Mousa.

Comments

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BoredOldFart

BoredOldFart said on the 8th Mar, 2015

The ad is a lie. I'm sure that very point is covered by the Advertising Standards Board. It also misrepresents a political opinion as a Doctors opinion and does not disclose that the Doctor in the ad is a convenor of the group. I'm all for free speech as long as it is accurate and does not seek to vilify a particular group. This fails on both counts.

LouLouFrouFrou

LouLouFrouFrou said on the 9th Mar, 2015

While agree that this is a stupid ad let's not stoop to the level and mentality of those behind it. True equality and equal rights means they are allowed to advertise and free speech just as we are. Just as we have the Mardi Gras..... If they want to have their own festival let them. Show them that we are ALL about true equality....I for one think SBS has given them grounds for litigation because the decision was a biased one based on discrimination not equality....revenge may feel good but it won't help our cause... That is just my personal opinion...

pete1000

pete1000 said on the 9th Mar, 2015

OH please stop with all these contorted ACL opinions
This ad was a DISGRACE and a breach of human rights and advertising rights
Australia is a DISGRACE for not passing ME

pete1000

pete1000 said on the 9th Mar, 2015

AND Good on the SBS for having the balls to say no to this ad
It was the correct decision
Shame on channel 7 and 9 for airing the ad
They are in breach of the human rights act and advertising code of practice
and should apologise to the GLBTI community

said on the 10th Mar, 2015

(Reply from Human Rights Commissioner to myself):

Thank you for your email regarding concerns that you have faced discrimination on the basis of your sexual orientation, gender identity or intersex status as a result of the recent campaign by Australian Marriage Forum.

I can appreciate that you find this advertisement deeply offensive.

Under the Federal Sex Discrimination Act (Cth) individuals can make complaints about workplace discrimination.

However, there are no provisions for public discrimination which can justify action for expressing views critical of people on the basis of their sexual orientation, gender identity or intersex status.

Kind regards,

Tim Wilson
Human Rights Commissioner
Australian Human Rights Commission

hayley0091

hayley0091 said on the 10th Mar, 2015

Does anyone here have some idea of what time the add was aired on Ch 7 & 9?

pete1000

pete1000 said on the 10th Mar, 2015

Hey fellow GLBTIQ
Check out the convo on the other thread on here about the ad
The ACL are on here some pretending to be GLBTIQ I believe
and others being more blantantly obvious - see convo
Very interesting...this site seems to be particularly affected

pete1000

pete1000 said on the 10th Mar, 2015

http://www.samesame.com.au/news/12016/Anti-marriage-equality-ad-will-be-broadcast-tonight

A_girl

A_girl said on the 17th Mar, 2015

They can't run an ad aimed at stirring up homophobia against gay people and their families next to ads aimed at lowering the suicide rate of the gay community. I'm surprised SBS ever agreed to in the first place.

pete1000

pete1000 said on the 19th Mar, 2015

Hey fellow GLBTIQ
Check out the convo on the other thread on here about the ad
and also the D G fiasco
The ACL are on here some pretending to be GLBTIQ
and others being more blantantly obvious

This site seems to be particularly affected

Kryten

Kryten said on the 21st Mar, 2015

I think SBS did the right thing here, by not playing their advertisement at that time. The ACL have a right to their opinion and to advertise it, but it's obvious that they were being disrespectful by wanting to show it during the Mardi Gras on SBS. It's a bit like the atheist society (or whatever) wanting to show an advertisement during 'Songs of Praise' or some televised religious ceremony. Any other time, I have no problem, but whatever your beliefs, a bit of respect goes a long way. Freedom doesn't have to be disrespectful. There's a time and place to be opinionated.

Dissily Mordentroge

Dissily Mordentroge said on the 21st Mar, 2015


So when did the religious right have time for truth of any kind?

Dissily Mordentroge

Dissily Mordentroge said on the 21st Mar, 2015


When is the right time to instil self loathing leading to suicide into young minds?

MrAsh

MrAsh said on the 22nd Mar, 2015




Wouldn't it be better to teach young minds how to critically think, be resilient and develop healthy self esteem instead of being a nanny state and censoring different views?

Kryten

Kryten said on the 22nd Mar, 2015



Yes, I agree. :) I reckon let the nutters have their say, as they always seem like nutcases to the vast majority anyway. Example, there would be very few who would take comments by Fred Nile (in regards to homosexuality) seriously. I think some people are 'born' with a closed mind :D

TheOldie

TheOldie said on the 22nd Mar, 2015

they copped some flak on Bolt Report

OK to run ads for Ashley Madison etc

but some big wig is gay at SBS and this ad was not run . They said its our SBS not yours

Dissily Mordentroge

Dissily Mordentroge said on the 22nd Mar, 2015


Yes, and that's exactly what the religious right is trying to prevent.

MrAsh

MrAsh said on the 22nd Mar, 2015



Whilst the far left is trying to install a mentality of victim culture.

Dissily Mordentroge

Dissily Mordentroge said on the 22nd Mar, 2015


No, but organised religion has had centuries to develop and hone brainwhashing techniques that applied to very young minds are capable of twisting their world few forever. As the Jesuits say, "Give me a young man until he's seven and we've got him for the rest of his life" Or words to that effect. Downright evil in my view.

Valerie Hobson

Valerie Hobson said on the 22nd Mar, 2015


Yes, you're right. And SBS need the advertising revenue.

They need to raise $0.1 billion every year (which is why they could run more efficiently by combining with the ABC Empire which is losing money even more quickly.)

http://www.ncoa.gov.au/report/appendix-vol-2/10-13-efficiency-of-the-public-broadcasters.html

pete1000

pete1000 said on the 23rd Mar, 2015

Hey all ya ACL'ers
ME will happen
So why don't you just give up on your anti-GLBTIQ tirades
and spend your energy on making a positive difference to the world
for once