Long live King Elton!

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Sir Elton John is music royalty, but he’s taking that literally in a new ad for Pepsi which will get an audience in the multi-millions when it plays during America’s Super Bowl.

The 64-year-old seemed to enjoy his robes, crown and throne as he chatted about is new-found fatherhood, and gave Madonna some cheeky advice for her Super Bowl half-time performance – “Make sure you lip-sync good.”

The comment continues a long-time tussle between the pair. Sir Elton first accused Madonna of lip-syncing on stage back in 2004.

And last week when she won Best Original Song at the Golden Globes, Elton’s partner David Furnish expressed himself via Facebook – “Madonna. Best song???? Fuck off!!!”

Watch ABC News in King Elton’s Court here:

Meanwhile, Madonna has unveiled the cover of her 12th album MDNA, due out next month. Here it is…

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