…and when we say “nude shoot” we mean it. An Abercrombie and Fitch model was asked to strip and masturbate to make himself look more “relaxed” and sexy for the photos, he alleges.

Now he’s suing the homoerotic clothing company for US$1 million.

Benjamine Bowers (pictured above) says he got more than he bargained for when a modeling agent who was present for the shoot advised him to get naked and take matters into his own hands. He says he did so, but then the agent exposed himself to him, saying he wanted to compare sizes, reports TMZ.com.

It’s now several months after the incident and Bowers is feeling exploited, fearing he’d been used just as someone’s “cheap thrill” rather than being part of a genuine shoot to help his career.

The company, which specialises in sexy black-and-white shots of fit shirtless guys, has in recent days released a video showing its staff from flagship stores around the world, miming to Carly Rae Jepsen’s hit song Call Be Maybe. It’s now been viewed almost two million times – see it yourself below.