The idea of using a sexy woman to sell a car isn’t new – but a new Toyota ad featuring an androgynous model is now subverting viewers’ expectations.

Featuring 19-year-old Ukrainian model Stav Strashko, this Japanese ad gives you an eyeful of a slim bikini-bottomed body from behind, then a surprise as he turns to face the camera.

The tagline at the end can be translated into English as “Turn your ass towards common sense.”

Take a look:

It’s now has over 5 million views on YouTube and is getting Strashko a lot of attention. Like our own androgynous Aussie couture model Andrej Pejic, he identifies as male but knows his feminine looks make him a sought-after by fashion casting agents.

“I realised that I was androgynous when I began to model,” he told Candy magazine. “All the stylists put women’s clothes on me, and then it struck me that I can really look like a woman.

“I get mistaken for a girl all the time, and I’m used to it now. Usually when people talk to me they soon realize I’m a boy, but sometimes people just keep treating me as a girl not realizing who I really am. I believe that the mind sees what it wants.”