Foxymorons Back On The Box

Local News, By Christian Taylor, 20th August, 2007

So the ratings war between Ten and Seven stepped last night with the new season of Kath And Kim. Gina Riley and Jane Turner’s highly anticipated antics were Seven’s secret weapon against the run away success of Australian Idol and it paid off – according to The Australian 2.5 million tuned in to watch Kath and Kim, making it their highest rating episode ever, and the most watched program of 2007.

Meanwhile ABC are lamenting the loss of the foxymorons, and by all accounts they didn’t just leave because Channel Seven offered a more lucrative deal. Apparently ABC wouldn’t let the first episode of the new series be filmed at a luxury resort in Queensland, because they didn’t want to be involved with a commercial enterprise, as that would go against their editorial charter.

“We wanted to leave the shopping mall and muck about in golf carts at the Hyatt Coolum to kickstart the new series, but that wasn’t possible because of ABC commercial restrictions,” said the show’s producer Rick McKenna.

“Seven just got Kath & Kim better than anyone else… They completely understood our brand, as opposed to just lusting after us for their own needs.”

Next week Mark Trevorrow and Eric Bana will guest star in the popular series, which is now shown in ten countries. Given their ever increasing ratings and their DVD and video sales which have grossed in excess of $20 million, this seems to be one Aussie success story that only continues to snowball. Pretty impressive stuff.

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