The Reaper Is Back
No matter what age you are, you probably still remember the original Grim Reaper AIDS campaign.
Despite being 21 years old, the original ad still evokes memories for lots of people. In 2008, ACON have re-created the original ad with a twist, the Glam Reaper.
ACON CEO Stevie Clayton says while the original campaign had a profound impact on creating awareness of HIV, it also came out at a time when there was great fear about HIV. “HIV campaigns have evolved significantly since then as has our understanding of HIV and the communities affected by HIV,” she says. “We now know that gay men and people with HIV are not the problem – they are part of the solution.”
The new ad features Mitzi Macintosh, was written by Michael Idato, and features narration by the original Grim Reaper voiceover artist John Stanto.
“This new campaign uses humour to help people understand that while our knowledge of and attitudes towards HIV have come along way, some things have stayed the same,” says Clayton. “Basically, in 1997, condoms and lube were the best way to prevent HIV transmission. Over 20 years later, condoms and lube are still the best way to prevent HIV transmission.”
Check out the new ACON ad below and let us know your thoughts.
Your Thoughts
Hey there, you need to be logged in to get involved with SameSame, click here to login if you're already a member, or here if you need to become a new member.
frysk81
said on the 8th Oct, 2008