A new TV ad for Libra tampons playing in Australia and New Zealand is “damaging and demeaning” to transpeople, say viewers who want the campaign yanked.

The ad shows two women audaciously competing with each other in a nightclub bathroom. One of them shows she uses Libra tampons, which appears to win their battle.

Take a look below…

On online petition to have the ad removed has almost reached its target of 1,000 signatures, as Libra also faces criticism on its Facebook and Twitter pages.

This comment on the petition page seems to sum up the mood – “This ad is ridiculous and offensive,” writes Shara. “Having tampons in your purse does not make you a ‘real’ woman – and the blatant transphobia is disgusting. I dare this company to solidly define a ‘real’ woman, because it cannot be done. We come in all shapes, colours, sizes, and not all of us are born with female anatomy, or have them now.

“Libra is insinuating that any woman who does not have a period is not a woman. What about post-menopausal women, women who have hyterectomies, or for some other reason do not menstruate?

“This ad needs to go, immediately,” she concludes. “It is offensive to all kinds of women, and to trans people of all genders. Ads like this do not make me want to buy your product.”

See the Change.org petition about Libra’s latest TV ad here and let us know what you think below.