In a first for Australia, a new ad campaign will specifically target homophobia, transphobia and biphobia, at work, at school, in sport and out in public.

The No To Homophobia campaign will be broadcast in Victoria and with limited national coverage via Foxtel.

Several scenarios are shown in the ads, including examples of various forms of homophobia and transphobia.

They were created with assistance from Collingwood Football Club, Victoria Police and Mac.Robertson Girls’ High School, and as a result of a partnership between the Also Foundation, Victorian Gay and Lesbian Right Lobby, TransGender Victoria and the Anti Violence Project Victoria with support from the Victorian Equal Opportunity and Human Rights Commission, Headspace and the Human Rights Law Centre.

The campaign was launched today in Victoria’s Parliament House, with a speech by Champion Victorian hockey goalkeeper Gus Johnston who came out as gay last year, when he releasd a video telling of his harsh experiences of homophobia in sport.

Watch the ads below.

The campaign has inspired an editorial in today’s Herald-Sun newspaper, which notes that anti-gay slurs heard in sportsgrounds across Australia are unacceptable – “Hostile homophobia is another form of bullying that leaves its mark on people, sometimes for life.”

Here at Same Same, we hope word spreads quickly about the No To Homophobia movement, and knowing how the AFL now takes confronting homophobic slurs seriously, we’d love to see one of these ads playing on the screen at each football game.

See the No To Homophobia campaign website here.